The competitive winds are blowing for Amazon.com today as various rivals ratchet up their efforts against the Seattle online retailer. Wal-Mart, which has been battling Amazon for customers of the now-defunct Circuit City chain, is giving its electronics department a major overhaul in a bid to lure buyers. AT&T is joining Amazon in the cloud-computing business, and document-sharing service Scribd is taking on Amazon’s Kindle in the electronic book market.
Wal-Mart is rolling out "roomier and more interactive electronics displays" today, according to the Wall Street Journal, which said the retailer is also adding new high-end televisions, Blu-ray disc players, and mobile phones to its inventory. It’s part of an effort to capture market share of Circuit City, which filed for bankruptcy last fall and shuttered its stores this spring. The Journal reports the new Wal-Mart offerings are sparking a "fierce price competition" with Amazon and Best Buy on popular electronics items.
At the same time, AT&T is dipping its toe into the cloud-computing business. It’s come out with a computing storage service, along the lines of Amazon’s S3, that gives enterprise customers access to their data remotely via laptops and mobile devices. AT&T is using EMC technology for the new service.
And Scribd, a popular document sharing web service, is testing a new platform to let publishers and others sell digital content including e-books. While none of the major publishing houses have signed on yet, the pricing model provides an interesting counterpoint to Amazon’s Kindle store. While Amazon takes up to a 70 percent cut of sales for content on its Kindle reader, Scribd is saying it will give sellers 80 percent of the revenue.
How serious are these threats to Amazon? The Wal-Mart effort to grab more of the electronics market would seem to be the biggest issue at the moment for Amazon, since it goes right to to the heart of Amazon’s core ecommerce business.
AT&T is just getting started in the cloud, but any time a company of AT&T’s size starts to size up a new market, other players in the space are bound to take notice. As for Scribd, the pricing model certainly grabs attention. The real question there is whether Scribd, which has sparked piracy concerns, can gain traction with publishers who are fed up with Amazon’s tight grip on Kindle content.
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and TweetLord: a new Twitter game
Port Angeles-based Multi Axis Games has created a new online game called TweetLord that takes advantage of the discussions and communities on Twitter. To play the free game, Twitter users input a hash tag followed by the phrase @TLGame.
The role playing game allows people to collect and trade virtual items, as well as post actions such as #hug, #wave or #poke.
Multi Axis claims in the press release that TweetLord is the fist online game introduced on Twitter. They write:
"Since the game is so simple to play, it allows players to demonstrate their creativity by forming fun and interesting game messages or simply including game actions into normal updates."
and Best Friends Forever: Microsoft and the Linux Foundation?
Microsoft and the Linux Foundation often find themselves at odds, which makes the joint letter they sent today to the American Law Institute pretty remarkable. Microsoft and The Linux Foundation raised concerns over the organization’s draft "Principles of the Law of Software Contracts."
Horacio Gutierrez, corporate vice president and deputy general counsel at Microsoft, writes in a blog post titled "Different Business Models, Common Concerns:"
The mere fact that the Linux Foundation and Microsoft are joining forces may be viewed by some as remarkable, given that our differences receive far more public attention than when our interests converge. But there is a wide range of issues that affect all software developers alike.
He continues with these remarks:
Our industry is diverse and sometimes contentious, but if nothing else unites us it is that we all believe in the power of software. I hope that this represents just one of many opportunities to collaborate with the Linux Foundation and others going forward. We have a lot more we can do together.
The letter [PDF-3 pages] addresses concerns over the legal frameworks around licensing software, including issues around warranties.
"A sound, effective commercial law framework for software contracts must have several key elements. Foremost among these is flexibility," the letter says.
Seattle’s top startups
Here’s the latest Seattle Startup Index, which uses rankings from Compete.com and Alexa to score the most popular startups in the Seattle area. The big mover of the month was CarDomain, which jumped 8 spots to number six after it acquired rival site StreetFire.net. The top five remained the same: Zillow.com, Pet Holdings, iLike, Picnik and BuddyTV.
Creator Marcelo Calbucci also notes that Trumba and Entertonement saw gains, while Trusera — which announced plans to shut down — dropped 27 spots. Mpire, Twilio, Treemo and Amazing Registry also saw double digit drops.

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